Help Make the World a Better Place – Choose Ethical

In the past, ethical investments were hard to find – making it difficult to invest in a way aligned to your values.

Your pensions and savings could be invested in companies making weapons, exploiting employees and damaging the environment.

We’re trying to change things by offering award winning ethical investments that don’t invest in weapons, gambling, tobacco and fossil fuels (to name a few) and only invest in well run companies that embrace the United Nations Sustainable Development Goals.

Fully regulated, Independent Financial Advice recommending ethical funds and portfolios for your Pension, ISA, Investment Account or Bond.

Make the world a better place while we do all the work. Call now on 023 8000 3456 or email: to find out more.

Ethical Investing is the economic expression of your thoughts and values.

Steps to Ethical Investing:

Fill in the form for a quick, free call from an adviser

Learn about the available ethical options

Book a longer free appointment for a full review

We research then recommend a solution

Switch to Ethical and start feeling good!

Ethical investments can be held in ISAs, pensions, on-shore and off-shore bonds, Investment Accounts and Trust Accounts.

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How it Works

We do not pick individual stock/shares to create your portfolio although ‘bespoke’ options are available for investments over £100,000.

To save time, money and additional risks, we recommend pre-existing Ethical Funds or ‘Model Portfolios”.

A Fund is made up of shares in a range of carefully selected companies whereas a Model Portfolio will contain holdings in a selection of funds. This makes a Model Portfolio more diverse.

The process used to choose which companies to include is called ‘screening’. There are a number of different screening methods used to reflect peoples preferences so we have access to a wide range of funds and portfolios created using a range of screening methods.

After matching a fund or portfolio to you, it can be placed in your ISA, pension, investment account or bond.

Read more here or call us on 023 8000 3456 and we can explain everything in more detail.

How we deliver your ethical investment solution:

The advice process is the same as you would expect from any reputable financial adviser.

We sit down with you and discuss where you are in life, what areas you feel need consideration, your investment preferences, your knowledge of financial products and your understanding of the potential risks involved.

We then balance what you want to achieve with what you need to maintain your lifestyle and make an appropriate recommendation.

What makes us different from other financial advice firms is we ask a series of questions to help us define your ethical investing preferences.

From there we can establish the correct ethical strategy for you and align this with your ‘risk profile’ to pinpoint the most suitable ethical solution.

Having established your preferred ethical investing strategy and selected a suitable fund or portfolio, your investment can be placed in the appropriate ‘wrapper’ be it a Pension, ISA, General Investment Account, Investment Bond or Trust Account.

Your Ethical Investing Choices:

Platform Choice

With an award winning platform we give access to a choice of 4 different ethical strategies each with 10 risk-rated portfolios (total of 40 portfolios) to choose from which address a range of ethical standards and preferences.

Life Office Choice

A number of life insurance companies offer their own ethical funds to choose from.

Discretionary Fund Manager Choice

For larger sized investments it is possible to have a completely bespoke portfolio created just for you.

By carrying out a detailed review of your circumstances and determining your ethical investing references we will be able to identify the most appropriate ethical option for you.

What is Ethical Investing?

Ethical investing is a broad term used to describe a number of different approaches to investing which seek to reduce the negative impact that industry has on our planet and the people living on it.

It’s not just about the environment (although that is a big part of it) it’s also about people and the community.

Corporate Governance (how a company is run) plays an important part in deciding if a company meets the right criteria for investment. Companies with ‘bad’ corporate governance run the risk of falling foul of scandal, bad publicity and negative investor sentiment.

By choosing only to invest in companies with good corporate governance, ethical investing is a way for investors with a conscience to have a positive impact on the way companies are run, how they treat employees, their standing in the wider community as well as their consideration to environmental factors.

Ethical Business Decisions

At its core ‘Ethical Investing’ is a range of investment styles which go beyond simple financial returns to incorporate ethical, social and responsible values.

Rest assured, we are regulated by the FCA

Which means we operate according to the FCA’s 11 principles for business which are: Integrity, Skill care & Diligence, Management & control, Financial prudence, Market conduct, Customers’ interests, Communication with clients, Conflicts of interest, Relationships of trust, Client’s assets & Relations with regulators.

We are regulated to provide independent financial advice which means if, following a detailed review of your circumstances, an ethical option is not the right one, we can still recommend a suitable solution.

See details of our FCA registration at the bottom of every page of this website.